Advisory Philosophy
Cornerstones to Purchasing an Artwork.
There are hundreds of galleries within Australia alone with many many artists to follow and select works from.
Franca's process involves three pillars in order to enhance your collection journey and ensure your experience is well organised, ordered and importantly does not waste your time or money.
Educate
Part of Franca's love for art is discussing works with clients. The narrative for discussion varies and can include the artist practice, experience and intent for the future, previous exhibitions and provenance of artworks. All of these topics form part of understanding the investment in your artwork and it is an essential part of Franca's service, imparting valuable knowledge to the client.
Appreciate
Artworks enrich your home, office and environment in which you immerse yourself. It would be a mistake to have an artwork greet you every time you walk past it, if you are not drawn to it. Franca finds it important to connect with the works, therefore an important part of the selection process involves understanding the client's tastes, preferences and dislikes in order to truly appreciate and benefit from the acquisition.
Collect
Collecting art is a varied and personal process with each client having differing objectives. Some only want one piece for a special area in their home or office, others are looking to start or add to a collection. To purchase a work these objectives need to be clearly determined.